Eight years of building brands, ranking websites, and multiplying revenue.
Code Relay is a Pune-based, full-service digital marketing agency founded in 2016 with a single obsession: delivering measurable growth for every client we partner with. We are relentlessly focused on outcomes that move the business needle — not vanity metrics.
Over eight years we have grown from a three-person SEO consultancy into a 45-strong team of strategists, creatives, technologists, and data analysts, serving clients across India.
Our Vision
To be the most trusted digital growth partner for ambitious brands worldwide — known for transparency, innovation, and results that compound over time.
Our Mission
To deliver performance-oriented, data-driven digital marketing that creates sustainable long-term business value for every client — with radical transparency at every step.
Nine integrated service verticals — one unified growth strategy for your brand.
Every service is designed to integrate seamlessly with the others, creating a compounding flywheel effect where each channel amplifies the next. No siloed campaigns — just coherent, full-funnel digital growth.
01
Brand Marketing
Build a brand that commands attention and earns loyalty.
We develop and execute end-to-end brand marketing strategies that create deep emotional connections with your target audience. From brand architecture and positioning to multi-platform campaign execution and creative production, we build brands that stand for something — and sell because of it.
Brand Strategy & PositioningVisual Identity & GuidelinesSocial Media ManagementContent MarketingGoogle & Meta AdsPR & Media OutreachVideo Production
Our SEO practice combines deep technical expertise with data-led content strategy and authoritative link acquisition. We build organic visibility that lasts — not quick-fix tactics that disappear with the next algorithm update.
Technical SEO Audit & RemediationKeyword Research & Intent MappingOn-Page OptimisationCore Web VitalsLocal SEOAuthority Link BuildingInternational SEOMonthly Reporting
03
Affiliate Marketing
Scale acquisition cost-efficiently with a world-class affiliate programme.
We design, launch, and manage high-performance affiliate programmes that turn publishers, bloggers, and influencers into your most cost-efficient customer acquisition channel. Our network and tracking infrastructure ensure every commission dollar works hard.
Every rupee spent is tracked. Every campaign is optimised for ROI.
Our performance marketing team manages data-driven paid media campaigns across all major platforms with an obsessive focus on measurable return. We build campaigns from the ground up — audience architecture, creative strategy, bid management, and conversion optimisation.
Google Search, Shopping & DisplayMeta Ads (Facebook & Instagram)LinkedIn AdvertisingYouTube & Video AdsProgrammatic & RetargetingAmazon & Flipkart AdsAttribution Modelling
05
Influencer Marketing
Authentic voices. Real audiences. Measurable impact.
We connect your brand with the right influencers — from mega creators to highly targeted micro and nano influencers — to deliver campaigns that feel genuine and convert. Our roster spans Instagram, YouTube, LinkedIn, and emerging short-video platforms.
Email remains the highest-ROI digital channel when done right. We build sophisticated, data-driven email programmes and automation flows that turn subscribers into buyers and loyal advocates — at scale, without the manual effort.
Great content is the foundation of every successful digital strategy. Our content team produces strategically planned, expertly crafted content that serves your SEO goals, nurtures your audience, and positions your brand as the definitive authority in your sector.
Content Strategy & Editorial PlanningLong-Form Articles & Thought LeadershipWebsite CopywritingInfographics & Visual ContentCase Studies & White PapersVideo ScriptsContent Distribution
08
Social Media Marketing
Build community. Drive engagement. Convert followers into customers.
We manage your brand's entire social media presence — from daily content creation and community management to paid social strategy and analytics. We build engaged communities that create real commercial value for your brand.
More traffic is only half the story. We make sure it converts.
Our CRO practice turns existing traffic into more revenue without spending an extra rupee on acquisition. By combining behavioural analytics, UX insights, and systematic testing, we find and fix the friction points costing you conversions every day.
A proven 6-step framework that turns strategy into measurable outcomes.
01
Discovery & Deep Dive
We begin every engagement with a comprehensive discovery — understanding your business model, target audience, competitive landscape, existing digital assets, and specific growth goals. This is the foundation everything is built on.
02
Audit & Opportunity Mapping
We audit your entire digital presence: SEO health, content quality, paid media performance, social footprint, and conversion paths. We identify quick wins and long-term growth levers — then prioritise by impact and effort.
03
Strategy Development
Our team builds a bespoke, multi-channel digital growth strategy with clear KPIs, channel mix, budget allocation, timelines, and 90-day milestones. You sign off before anything is executed.
04
Execution & Launch
We deploy the strategy across all agreed channels with precision — from technical SEO fixes and content publishing to ad campaign launches and affiliate programme setups. Everything is documented and tracked from Day 1.
05
Continuous Optimisation
We monitor performance in real time. We run A/B tests, adjust bids, refresh creative, update content, and pivot strategy based on data — not assumptions. Your campaigns improve every single month.
06
Reporting & Strategic Review
Monthly reporting with full transparency: what we did, what the numbers say, what we are changing, and what we are prioritising next. Quarterly business reviews ensure our strategy evolves with your goals.
04 — Case Studies
Real campaigns. Real clients. Real results.
E-Commerce • Fashion Retail
From Invisible to Market Leader: 400% Revenue Growth
The Challenge
Mid-sized fashion brand with near-zero organic visibility, poor ad efficiency (ROAS 1.8x), and no affiliate channel. Burning budget with nothing to show.
Our Solution
Full SEO overhaul (200+ technical fixes, content revamp, 120 authority backlinks). Rebuilt Google Shopping & Meta campaigns. Launched affiliate programme with 80 fashion publishers.
B2B SaaS relying entirely on expensive paid acquisition. CAC was $480/customer. No affiliate programme, no organic strategy, limited brand awareness.
Our Solution
Designed & launched tiered affiliate programme. Recruited 150+ B2B publishers. Implemented real-time tracking. Simultaneously ran SEO and LinkedIn thought-leadership campaigns.
$2.3MAffiliate Revenue Yr 1
64%CAC Reduction
35%New Signups via Affiliate
Healthcare • Wellness
National Brand Launch: 112,000 Leads in 5 Months
The Challenge
New product launch with zero brand recognition in a competitive, regulated market. Target: 100,000 qualified leads in 6 months on limited budget.
Our Solution
Full brand identity development, multi-channel content strategy, Google + YouTube + Meta campaigns, 45 influencer partnerships, and a full email nurture sequence.
112KQualified Leads (5 mo.)
280%Brand Search Volume Up
42%Email Open Rate
Fintech • Personal Finance
CRO + Email Automation Doubled Conversion Rate
The Challenge
Fintech app with strong traffic but only 1.2% paid conversion rate. Leaky onboarding flow. Basic unautomated email programme. 60% of users churned within 30 days.
Our Solution
Full CRO audit and landing page redesign with 3 A/B tests. Redesigned onboarding flow. Built 7-stage email automation programme with behavioural triggers plus retargeting.
2.6%New Conversion Rate
117%Conversion Rate Lift
38%Churn Reduction
05 — Get in Touch
Tell us about your goals. We'll tell you exactly how we can help.
Whether you are looking for a full-service growth partner or specialist support for a single channel, we would love to start a conversation. Every new engagement begins with a complimentary 60-minute strategy session — no obligation, just real value.